General Information – Assetrow.co
| Parameter | Details |
|---|---|
| Website | https://assetrow.co |
| Claimed Legal Name | SCML |
| Claimed FCA FRN | 551422 |
| Claimed Company Number | 7413871 |
| Claimed Registered Address | 26th Floor, 40 Bank Street, Canary Wharf, London E14 5DA |
| Additional Address Listed | Ariel Way, London W12 7GF |
| FCA Register Result | FRN 551422 belongs to Saxo Capital Markets UK Ltd |
| Companies House Result | Company No 7413871 belongs to Saxo Capital Markets UK Ltd |
| Advertised Leverage | Up to 1:500 |
| Domain Registration | 22 November 2021 |
| Registrar | NameCheap |
| Risk Classification | Severe – Clone Firm Profile |
Regulatory numbers are not decorative elements.
They are legal identifiers tied to specific entities, specific domains, and specific obligations.
When a broker website displays a real FCA licence number that belongs to another regulated company, this is not a branding error. It is a regulatory identity conflict.
Assetrow.co presents itself as a London-based, FCA-authorised brokerage operating under the name “SCML”, referencing Firm Reference Number 551422 and Company Number 7413871.
Both numbers are real.
Neither belongs to Assetrow.
That distinction defines the entire risk profile.
1. FCA Verification – Firm Reference Number 551422
Assetrow states:
“SCML is authorised and regulated by the Financial Conduct Authority. Firm Reference Number 551422.”
Official FCA Register:
https://register.fca.org.uk/s/firm?id=001b000000NMcpXAAT
FRN 551422 belongs to:
Saxo Capital Markets UK Ltd
Not Assetrow Limited.
Not assetrow.co.
Not a trading name publicly connected to this domain.
The FCA is explicit about clone firms:
Clone firms are unauthorised entities that misuse the name, firm reference number, or other details of authorised firms to appear legitimate.
Official FCA warning guidance:
https://www.fca.org.uk/news/warnings
If a firm is authorised, its approved trading domains are identifiable within the FCA register.
Assetrow.co does not appear as an authorised domain under FRN 551422.
This is not a grey compliance nuance.
It is structural misrepresentation.
2. UK Companies House – Company Number 7413871
Assetrow references Company Number 7413871.
Official Companies House database:
https://find-and-update.company-information.service.gov.uk/
Company number 7413871 corresponds to:
Saxo Capital Markets UK Ltd.
This confirms:
• The company number cited on Assetrow’s website belongs to Saxo.
• The FCA number cited belongs to Saxo.
• The Canary Wharf address cited belongs to Saxo.
Assetrow is using a regulatory and corporate identity that is legally registered to another financial institution.
Corporate identity is not transferable.
You cannot “borrow” regulatory credentials.
3. Address Discrepancy – Canary Wharf vs Ariel Way
Assetrow displays two different UK addresses:
Footer:
26th Floor, 40 Bank Street, Canary Wharf, London E14 5DA
Contact section:
Ariel Way, London W12 7GF
The Canary Wharf address is publicly associated with Saxo Capital Markets UK Ltd.
The Ariel Way address appears unrelated to the FCA reference cited.
Regulated financial firms do not operate under dual inconsistent registered addresses without disclosure.
This inconsistency compounds the regulatory mismatch.
4. Leverage Contradiction with FCA Rules
Assetrow advertises leverage up to 1:500.
Under FCA retail client rules (post-ESMA intervention):
• Major FX: 1:30
• Minor FX: 1:20
• Commodities: 1:10
• Crypto CFDs: 1:2
A broker genuinely operating under FCA retail permissions cannot lawfully offer 1:500 leverage to UK retail clients.
This creates a direct regulatory contradiction:
Either:
- The FCA claim is misleading.
- The leverage offering is non-compliant.
- Or both.
In any scenario, the alignment required for regulated operation is absent.
5. Domain Infrastructure
Domain: assetrow.co
Registered: 22 November 2021
Registrar: NameCheap
Name servers: dns-parking.com
Domain age alone does not validate legitimacy.
The relevant question is:
Is assetrow.co listed in the FCA register as an authorised trading domain of FRN 551422?
It is not.
Regulatory protection applies to authorised entities operating through approved channels — not to independent domains quoting licence numbers.
6. Clone Firm Pattern – Structural Analysis
The structure follows a recognisable regulatory clone pattern:
Step 1 – Extract real FCA data (FRN, address, company number)
Step 2 – Replicate disclosure language
Step 3 – Publish under a separate domain
Step 4 – Offer high-leverage trading inconsistent with FCA retail rules
The presence of a real licence number increases perceived credibility.
But credibility derived from another entity’s regulatory identity is not authorisation.
It is impersonation risk.
7. Regulatory Perimeter Reality
The FCA regulatory perimeter is entity-based, not text-based.
Protection mechanisms such as:
• Client money segregation
• FSCS coverage
• Conduct of Business rules
• Complaint escalation rights
Apply only when dealing with the authorised firm itself.
If funds are sent to a structure not legally linked to the FCA-authorised entity, regulatory protections do not automatically attach.
This distinction is frequently misunderstood by retail investors.
8. Risk Assessment Matrix
| Risk Factor | Finding | Severity |
|---|---|---|
| FCA FRN 551422 | Belongs to Saxo Capital Markets UK Ltd | Critical |
| Company No 7413871 | Registered to Saxo | Critical |
| FCA Domain Linkage | assetrow.co not confirmed | Critical |
| Leverage 1:500 | Inconsistent with FCA retail rules | High |
| Address Discrepancy | Two London addresses | High |
| Regulatory Transparency | No independent FCA confirmation of domain | High |
Overall Risk Classification: Severe – Clone Firm Profile
9. What This Means in Practical Terms
If a broker cites an FCA licence number that belongs to another regulated company:
• The website itself is not FCA-authorised.
• Regulatory protections do not automatically apply.
• Dispute resolution frameworks may not be accessible.
A licence number is not a marketing badge.
It is a legal identifier tied to a specific corporate entity.
When that identifier belongs to someone else, the regulatory perimeter is already breached.
Final Conclusion
Assetrow.co publicly references:
• FCA FRN 551422
• Company Number 7413871
• A Canary Wharf address
All three are legally registered to Saxo Capital Markets UK Ltd.
Assetrow.co does not appear in the FCA register as an authorised trading domain under that licence.
The leverage model contradicts FCA retail restrictions.
The address disclosures are inconsistent.
The structural pattern aligns with documented clone firm mechanics described by the FCA.
This is not a minor documentation oversight.
It is a regulatory identity conflict.
Before engaging with any broker claiming FCA authorisation, verification must be performed directly via the FCA register.
Because in financial regulation, a licence number either belongs to you — or it does not.
And in this case, the numbers do not belong to Assetrow.
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Read also: https://watchdog-online.com/article/atlashash-scam/
2 Comments
I appreciate the transparency here.
I’m glad watchdog platforms exist.